Wordless Wednesday: Thongs for 10 Year Olds

Child's Thong: Candie's thong purchased at Kohl's next to training bras.

Sooo…I can’t be entirely wordless about this one, mostly because I’ve shown this to a couple hundred moms, and watched a couple hundred heads explode. This little unmentionable is made by Candie’s, a junior’s line that advertises in teen magazines (whose readership is more like 10-18 years old). Please take note of the suggestive and sexual print ad, not to mention that is Miss Britney Spears as the spokesmodel.

Most moms felt teens should not be wearing thongs, but here’s what I noticed: This thong is really marketed to and fits an 8 or 10 year old child as it is sold (at Kohl’s) within 18 inches of training bras (yep, I carry a tape measure in my purse & I measured). If you look to the right of the crotch of the panty, you can clearly see “8T” on the dress form. This is the dress form I use to display my 6/8 Girls sized t-shirts. I had no problem fitting the thong onto the form that has a 29″ hip measurement (US standard hip measurement for a 10 yr old girl is 28.5 inches).

In our opinion, this is a major FAIL, both on the part of Kohl’s and Candie’s, who should not be marketing and selling such sexual material to girls who are FAR too young to be trying to navigate such issues.

Let me hear your thoughts, then I encourage you to let Candie’s and Kohl’s hear it!

Candie’s Customer Service: Couldn’t find customer service info. Anywhere. But here’s their Facebook Page. Leave them a message. And check out the average age of their fan.

Kohl’s Customer Service link

We need to change the way we think about our girls.


  1. Barbara Glickstein, RN, MPH, MS says:

    Thank you for this post. Plan to complain to both companies and share this information. The only thongs that should be marketed to children are the ones for their feet, also known as flip flops, to be worn in the summer. Instead this.

  2. Totally unacceptable. I would never buy such a thing for my daughter, nieces etc. I don’t even buy them for myself as I find them super uncomfortable!

    Congratulations on your new blog.

    • Thank you, Julie 🙂

      As for the thongs, if a grown woman decides that is what she find comfortable, so be it. But thongs/g-strings are costuming for sex, a crossover of the porn industry into mainstream media. I feel pretty strongly that the crossing over shouldn’t be done on the bum of a 10 year old.

  3. this is disgusting! as if it wasn’t hard enough for women and girls to cut out their own identity and sexuality…I’m 21 and I’m still battling it!

    • Hanna, when I was 21 years old, I wish someone would have told me “You are more beautiful than the media will ever let you know.” So I’m saying that to YOU, today. You are more beautiful than you will ever know.

  4. YIKES! What is going on with fashion and the media! It’s really frightening what our girls will be faced with. My daughter is only 10 months old and I am already scared for her 🙁
    .-= Lara ´s last blog ..Boogie Wipes Review and Giveaway!! =-.

  5. I just like the style you took with this subject. It’s not typical that you just discover something so to the point and enlightening.

  6. While the Candie’s demographic can scale to as young as 14, we target 16-21 year olds as the core customer within Kohl’s and many of our loyal customers are over 30. The Candie’s thong underwear is not available in sizes for the younger consumer and we have never included thongs in any of our marketing. An entirely separate line of styles and sizes of Candie’s underwear is produced and available for younger girls.

    • Candie’s –
      Thank you for commenting on the post and allowing for what I sincerely hope is a two-way discussion regarding your marketing and your audience. I have some follow up questions I would like answered. I’ll give your marketing department a few days to speak to me directly, otherwise I will post the questions here and perhaps we can discuss.

      I am readily available by email: melissa dot wardy at pigtailpals dot com

  7. Vincent Collevera says:

    My daughter will be turning ten this november…what the hell are they thinking? Isn’t it bad enough what’s going on in the media and on television? Is it really necessary for a ten year old to feel “sexy”? Why on earth would anyone think this is a good idea? How can this even be legal, much less marketable? I am so confounded I can’t come up with the proper words to express it! I sincerely hope that Candies, Kohls, and that Spears slut get sued for this big time! I’m sorry, but I’ll have to leave it at that before my language gets truly filthy.

  8. Stacey Keenan says:

    I genuinely appreciate some of your blogs. These blogs give a unique spin on accepted main stream American culture.

    However, your outrage over racy underwear is overblown. I agree with you that a seven year old or pre-teen should not wear the underwear pictured, but some parents disagree. The fact that these fashions are carried shows that enough consumers are willing to buy these products.

    Kohls and retailers in general are driven by money. Talk with your wallet. Shop at stores that have modest options. Maybe Kohls just isn’t the type of store it used to be. I cannot comment on Kohls merchandise, because I don’t buy underwear there. However, there are plenty of stores that offer modest underwear options for all ages.

    Also, as a parent you can decide when your child is responsible enough to shop without you at the mall.

    Take control of your life and empower yourself.


  1. Social comments and analytics for this post…

    This post was mentioned on Twitter by ShapingYouth: @pigtailpals Commodification convos/thongs4 #tweens ’06 here: http://j.mp/b1mxX8 + ’07: http://j.mp/93n9Gm + yours: http://j.mp/cJIw8G :-(…

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  3. […] of kids, sexualized media and marketing at every turn, (beyond Victoria’s Secret/LimitedToo Candies and Kohls have now taken it mainstream) and the no-holds barred raunch of American Apparel encouraging kids […]

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