Sooo…I can’t be entirely wordless about this one, mostly because I’ve shown this to a couple hundred moms, and watched a couple hundred heads explode. This little unmentionable is made by Candie’s, a junior’s line that advertises in teen magazines (whose readership is more like 10-18 years old). Please take note of the suggestive and sexual print ad, not to mention that is Miss Britney Spears as the spokesmodel.
Most moms felt teens should not be wearing thongs, but here’s what I noticed: This thong is really marketed to and fits an 8 or 10 year old child as it is sold (at Kohl’s) within 18 inches of training bras (yep, I carry a tape measure in my purse & I measured). If you look to the right of the crotch of the panty, you can clearly see “8T” on the dress form. This is the dress form I use to display my 6/8 Girls sized t-shirts. I had no problem fitting the thong onto the form that has a 29″ hip measurement (US standard hip measurement for a 10 yr old girl is 28.5 inches).
In our opinion, this is a major FAIL, both on the part of Kohl’s and Candie’s, who should not be marketing and selling such sexual material to girls who are FAR too young to be trying to navigate such issues.
Let me hear your thoughts, then I encourage you to let Candie’s and Kohl’s hear it!
Candie’s Customer Service: Couldn’t find customer service info. Anywhere. But here’s their Facebook Page. Leave them a message. And check out the average age of their fan.
We need to change the way we think about our girls.