I’m not ready to go with the full post yet, but last night I found this comment from Candie’s waiting to be approved:
While the Candie’s demographic can scale to as young as 14, we target 16-21 year olds as the core customer within Kohl’s and many of our loyal customers are over 30. The Candie’s thong underwear is not available in sizes for the younger consumer and we have never included thongs in any of our marketing. An entirely separate line of styles and sizes of Candie’s underwear is produced and available for younger girls.
Well, I looked at both the Candie’s and Kohl’s websites, and while I’m not going to talk about their marketing (yet), I do have several follow up questions for them. Several.
Here’s what I found for the underwear that Kohl’s shows on their website from Candie’s. I’m still confused as to which of this is for the ‘younger girls’. Remember, the thong was sold within inches of the training bras (most girls start wearing training bras long before the 16-21 year old deomgraphic Candie’s states in the quote above). I found no examples of underwear of Kohl’s or Candie’s site that I would purchase for my under 18 year old daughter.
That doesn’t look like underwear for a young girl, does it? On a 21 year old, fine. But on a 12 year old? The style above was also sold directly next to training bras, the main demographic for which is 9-13 years old.
Have a follow up question of your own for Candie’s? Post it in the comments. Candie’s didn’t leave a contact name or email address for us to further the conversation, just Candies@Candiesbrand.com.