Well, here we are. Four weeks after I find lacy, sexy, and thong underwear for sale at Kohl’s Department Store within inches of the training bras….after examining Candie’s history of overtly sexual and suggestive advertising……to talking with dozens and dozens of parents about their thoughts it has come to this….
To convey the risks of hypersexualizing and exploiting our daughters to corporate marketers in a retail environment, I find myself speaking to the following people: parenting expert who specializes in children’s psychological development, exotic dancers, a panel of parents, and a District Attorney.
Where am I going with this? You’ll find out next week. But first, I’ll need you to brush up on your vocab.
1. Sexualization: act or process of making a person, group or thing to be seen as sexual in nature or a person to become aware of sexuality.
2. Hypersexualization: To make extremely sexual or to accentuate sexuality
3. Tween: stage between middle childhood and adolescence in human development, generally 7-12 years old.
4. G-String: Since the mid 1920s, female strippers and exotic dancers in the West have been referring to the style of thongs they wore for their performances as g-strings.
5. Training Bra: a girl’s first trainer bra, usually worn between ages of 8-13 years old.
6. Bottom Line: Net income equal to income that a firm has after subtracting costs and expenses from the total revenue.
7. Shenanigans: To “call” shenanigans is to rhetorically label something as officially deceitful, improper, or otherwise incorrect.
8. Childhood: the time during which one is a child.