My hope is that with the huge amount of press and fan fare that author Peggy Orenstein is receiving for her amazing book “Cinderella Ate My Daughter”, we will refresh a national conversation about what is going on with our girls and the bigger picture of marketing to kids. It is my firm belief that parents will soon start to see sexualization and limiting gender stereotypes as a social justice issue, and we will work together to turn this ship around.
The New Girlie Girlhood: By the Numbers
January 27, 2011 By 10 Comments
Parent driven initiatives changed the way our nation thinks about and uses smoke detectors, seat belts, toxic toys, and flammable children’s apparel. The changes are now mainstays in our culture.
Parents of my generation grew up with the massive national efforts in the 1980′s of MADD – Mothers Against Drunk Driving. I think with a little more education on the subject, and direction on what to do once we know the facts, parents will join together and start to fight back against the marketers and media.
Childhood is at stake.
A quick note to you mothers of sons who think you are off the hook — pause and think about who your sons will (most likely) be dating and marrying. These daughters that are sexualized from birth – from birth – will be the women whom our sons marry, have children with, raise the next generation of girls….This affects ALL of us.
By the numbers:
Global revenue generated by the Disney Princess products increased from $300 million in 2000 to $4 billion in 2009.
Percentage of 8-12 year old girls who regularly used eyeliner doubled between 2008 and 2010.
Nearly half of girls between the ages of 6-9yo regularly use lipstick or lip gloss.
$40 million a month: Amount of money 8-12yo girls spend on beauty products. A month. Biggest influence on their purchases is not peers or media. It is their mothers.
Barbie was introduced in 1959 with a target audience of 9-12yo girls. Today’s target audience is 3-7yo.
Age at which children express “brand consciousness”: 24 months.
25% of teen girls have posted nude or semi-nude photos of themselves online.
41% of 15-17yo girls and 29% of boys say they have participated in bullying someone online.
12,000 Botox injections were given to teens aged 13-19yo in 2009.
43,000 teens under the age of 18 had their appearance surgically altered in 2008.
48% of girls in grades 3-12 polled in 2000 asserted the most popular girls in school were “very thin”. By 2006 that number had risen to 60%.
60% of girls in grades 9-12 surveyed in 2006 were attempting to lose weight; only 10% of these same girls were considered medically overweight.
Only 15% of students taking the AP computer science exam are female.
Stats are from Peggy Orenstein’s “Cinderella Ate My Daughter”. READ this book!
*Photo image is from Cozy’s Cuts For Kids.