If there is a contest this summer for out-of-touch advertisements trying to capture the buying power of moms by wrapping a product in cheap Dollar Store wrapping paper, I would nominate this from Skirt Sports. (Thanks Lauren K and Kim S for the heads up.)
I have to seriously question the idea of using really tired and lazy stereotypes to sell athletic apparel to women, and I have big questions about why a company would position a child’s garment as having the selling point of attracting members of the opposite sex. And why the video of the little girl shaking her bottom? I thought these skirts were for running and playing? Because that’s what the ad says, but talks about pretty colors, looking pretty, feeling like a Princess, and attracting boys. Huh?
I think this is one skirt and one company my family can do without. Because when I’m running, I hate to be underestimated, and so does my little daughter who doesn’t give a damn about looking pretty or Princesses or attracting boys.