Ask me how upset I am that my Saturday began with my bright and beautiful six year old bounding into my bed, saying she wanted to put on all of her make up so that she could look like a Monster High doll. Ask me how upset I am that try as aggressively as I might, you have snuck into my home like a pestilence. Me, an expert in the field, has a daughter ravenous for your awful Monster High and Barbie dolls, because she says they look “so cool”. I think your dolls are twisted and sick.
Today our family is traveling up to Madison to see my daughter’s art displayed for a state contest. We are then going to go to a bookstore and let each of our children pick out a new book. A day meant to celebrate creativity and bright minds began with an explanation as to why your sexualized and unrealisitic dolls are not the look our family strives for, all the while I try not to use the words “street walker” and “stripper”. My God people, these are toys for children. Children.
I had to explain how companies like yours are more interested in making money than making happy hearts in kids. I had to explain that real women who wear such small and tight clothing are usually more concerned about how their body looks to other people than how their thoughts and ideas sound. I told her our family is focused on bright minds and healthy bodies and happy hearts.
But my word do you make my job so, so hard. You make me tap dance around the topic that your dolls are dressed like women who sell their bodies for sex, often to men who offer zero respect to the human being that lives inside. My husband cannot even talk to his little girl about this, because his voice catches in his throat, knowing how awful the world is to its girls. He also knows the thousands of girls who aren’t having this conversation with her parents, and it scares him.
It took me 14 months to become pregnant with this child, 20 hours to birth her, and six years, one month, ten days and one hour to bring her up as the vibrant, creative, intelligent, wild, kind, and imaginative beautiful being she is today. I take the job of being a mama very seriously, and this morning the bear inside was stirred. Actually, it was kicked in the face. It is never wise to be in the space between a mother and her child. Not this mother. Not this child.
Before, when I spoke about your products, I did so as sort of a far-off and removed concept that might someday touch my child. Today, I am speaking from a place of deep anger because you have reached her. Today, more than ever, I am dedicated to making change. Serious change. Today it became personal. Today, the gloves came off. It is never wise to be in the space between a mother and her child.
Melissa Atkins Wardy