Remember my little pal Callie, the young girl who wrote the amazing letter to Lego regarding their sexist Lego Friends line?
I’m hoping when members of SPARK meet with Lego next month, they show the execs the contrast in these images.
Apparently awesome runs in Callie’s family….check out the birthday cake made of Duplo blocks that Callie, her grandma, and her cousin built for their great aunt’s birthday.
Not quite the same building experience you’d find, say….. at Lego Friends “Stephanie’s Outdoor Bakery”.
I think Lego needs to change the way it thinks about our girls. I think Lego needs to Redefine Girly.