Sexism is included in the ticket price at Legoland

This just in from a Pigtail Pals Parent after a weekend trip to Legoland:

“After being there I realized the problem is far bigger than their friends line. The shows we saw have not one respectable female character (they manage to portray even cleopat…ra like a kardashian sister). Their kids meals and collectible cups come in pink or blue. The blue ones have several lego characters (ninjas, pirates, etc) on one side and a huge pirate ship scene on the other. The pink ones have 3 “sassy” looking girls (not lego figures) on both sides. They’re not doing anything, or supposed to be anything. They’re just standing there with big doey eyes being,……I don’t know……..”cool” girls, I guess? And then there’s still this. In fun town (which was pretty fun before I saw this), there are two life size characters built entirely from legos. there’s a male police officer and a female firefighter. Cool, right? Except the man is talking into his walkie talkie, while the woman is………wait for it…….not putting out a fire, but……….putting on lipstick!!! WTH???” -Sarah L.


Next, check out the second installment of this fantastic video series by our colleague Feminist Frequency.

(Skip to 8:30 if you are short on time, but the whole thing is well worth it!)


  1. My almost-seven-year-old son doesn’t like Legos. It never really piqued his interest despite being given several different sets as gifts. We had a suspicion that it had to do with fine motor control, which is the one area where he lags slightly behind his peers. Even so, we’ve encouraged him to give it a try again since we like open-ended creative play. But then last week, he told us that he doesn’t like Lego because he doesn’t like all the fighting. “It’s about being mean and shooting things,” he said. And I felt my heart sink a bit. He hasn’t been given those sets himself but he’s seen enough of Legos at his friends’ houses to know that many of them play that way.

    I told him that we didn’t have to get those sets and there are lots of other things he can build. He seemed to understand but still wasn’t interested in putting them together. *sigh*

  2. Way to go Lego! I remember going to Legoland in Denmark (we have family there (in Denmark, not in Legoland – that would be cool!)) when I was about 6, and it was the best place in the WORLD. I loved the amazing Lego buildings, and I got my Lego driving license too. Both my kids love Lego, and I’ve been starting to save up for a trip to Legoland Windsor, but you know what, I don’t think I’ll bother now. It sounds both my kids would be labelled as soon as they walk through the gates – girl (10), must like pink and girly stuff, can’t possibly be a child who goes without chocolate (no mean feat) to save her pocket money for the Harry Potter Lego sets. Boy (6), must like pirates and ninjas and fighty things – can’t possibly like animals and pink things, and when given a Lego robot immediately work out how to make it into a robot rabbit.
    Dear Lego marketing people, congratulations on turning away a whole family of Lego-loving potential customers. Great work.

  3. Another problem I have with lego is a very subtle one.

    I have a 2yo daughter engage with Duplo at the moment. She has 4 male figures and 1 female figure. The packs always come with at least one male. If there are more then two figures there will always be a majority of males.

    The real world is filled with an equal amount of men and women, but in legoland women are very outnumbered. It sends a very subtle message that lego is for boys, that girls don’t belong in this place.

  4. BillyJo says:

    The cop is not working either. He has an audio track where he is plotting to get donuts. Maybe people jump to conclusions…

  5. Maybe they built the female lego firefighter, but it ended up looking like a guy. So, they thought, how can we make this stand out as a female? OHHH… we’ll have her put lipstick on…
    You may not think it fair, but being in the Navy, and having females work side by side, I have seen the same thing. Fire drills going off and females stopping for a second to fix their hair and put some lip gloss on before running to fight the fire.
    You may try to put your “females can do anything males can do” sexist world view on this situation. But, from my vantage point it’s pretty accurate.

    • I know this post is ancient (I’m reading the blog backwards) but how is “females can do anything males can do” sexist?
      We can! (yep, anything, since they invented the shewee).

      Perhaps it is a thing that happens, perhaps it is real, but why choose that snippet to immortalise in plastic bricks?
      Policemen really do eat doughnuts too, I’ve seen them do it, but lego-cop isn’t devouring fried cakes.

      • No one within the lego world is in complete seriousness. The men stand with their mouths agape staring at beautiful women. There are ninja women and proud females. Take into effect that children do not look at this and have detailed in thought impressions of these boys are tough and girls are images to be looked upon. We should not be so easily offended


  1. […] Pals recently posted a picture from LEGOLand, showing a LEGO female firefighter (yay!) putting on lipstick (WTF?). Nobody from LEGO corporate […]

  2. […] and totally unrecognized by a company that they believed thought better of them. This means telling their designers at their themeparks to be respectful of women and girls and not to belittle …. It means recognizing that yes, some women like lipstick, but that it’s not an inherent part of […]

  3. […] A ke? náhodou cool Lego žena má nohavice, pre?o musí namiesto napríklad vysiela?ky alebo požiarnej hadice drža? v ruke rúž a zrkadielko? (obrázok odtia?to) […]

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