Sexy Merida Did Not Take Place In A Vacuum

The redrawing and sexualizing of Merida did not take place in a vacuum. It is sexy Merida + cast of existing coquettish princesses + Barbie empire + Bratz + Monster High + Winx Club + sexy Tinker Bell+ + sexualized clothing in Girls dept at stores + lack of meaningful roles and representation in media + culture saturated in sexualization and objectification of females of all ages + + + +

They’ve even sexed up My Little Ponies, Rainbow Brite, and Candy Land. CANDY LAND, People.

Each one of these instances is a drip landing in a bucket. The problem is, that bucket is now overflowing and our young daughters are standing in a BIG frigging mess, knee deep. And the stain left by that mess is the idea that looking sexy for external validation, to the exclusion of ALL other characteristics and talents, is what gives a girl her worth.

Hell no. HELL. NO.

For those who say we should be concerned about rape culture and equal pay and lack of equal political representation, yes. Yes we should be, and that is the weight women bear on our shoulders. But instead of telling us what to think, because that just doesn’t go over well with me, try thinking from our perspective and seeing that ALL of those problems some think are bigger, independent issues start as the festering sore that is the complete sexualization and objectification of women in our society. How can women as a whole achieve parity in society if individually we are only valued by that society according to how f*ckable we are? THIS is where that idea gets its start, and that idea is being taught to our very smallest of girls.

That idea doesn’t sit well with me. I think it is time we change the way we think about our girls.

This is how girlhood is marketed. Is this okay with you?

Comments

  1. The Disney girls look tame compared to the other (WAY over-sexualised) examples displayed in that image. In all honesty, I don’t see what the problem is with the Disney Princesses except that, while their personalities are relatively diverse, they tend to be on one side of the personality spectrum and more “tomboyish” girls per se, like Merida and Mulan, are under-represented. Just because the other girls are way more feminine, doesn’t mean there is anything wrong with them; Disney just needs to include an even wider range of girls. There is nothing wrong with having a younger girl admire Snow White or Belle or Ariel.

    Also, their marketing art style is so limited, that it looks like crap. If they used a nicer art work style that wasn’t so block-ish, perhaps the girls would look more like they do in the movies (in which they are not sexualised at all, except for perhaps Jasmine at one point in her movie). However, they should move Merida’s dress more toward where it used to be, simply because it doesn’t seem like something she would do.

  2. Amen and amen. Thanks for this, Melissa.

Trackbacks

  1. […] part of the drip, drip, drip of sexualized marketing that now overwhelms our kids.  “This is how girlhood is marketed. Is this okay with you?” asks Melissa […]

  2. […] friends and colleagues have written much and well about the Merida redesign by Disney. But others have wondered why it’s a big deal […]

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