Creating Change: Feedback on Books, Media Messages on Beauty, and Girls

Creating Change.Working Within.2JPG  The Pigtail Pals & Ballcap Buddies Community is known for our activism, insights, and ability to use our voices to raise awareness on the issues of gender stereotypes and sexualization. One of the most powerful ways to do this is to provide feedback that will go directly to media content creators as they make product and business decisions that will ultimately impact our kids.

We have the unique opportunity to create meaningful change by working from within, from the inside out.

In this survey, we have been asked to provide feedback on our concerns with the focus of appearance in girls’ media, specifically books and cover art. Please take a moment to answer the brief questions. If you would like to add comments to be passed along, feel free to do so after the post!

There are four questions. Select your answer, click “Next” for the next question, and then “Submit” when you are finished.

Do you think there is too much focus on appearance and the pressure to be pretty on girls' media (books, TV, movies, toys)?

If you answered "Yes" to Question 1, how much does this concern impact your purchasing choices?

If you answered "Yes" to Question 1, how frequently do they discuss the concern of media's beauty messages to your daughter with your family,  friend, online community?

If you answered "Yes" to Question 1, when book shopping for your daughter if you come across a title with a cover that seems entrenched in the gendered messages of prettiness and Princess/Pink Culture, do you....... (You may choose more than one answer)


  1. I answered the survey from the perspective of shopping for nieces or if I had daughters. However, I have only sons. The answer options were worded for those shopping for and discussing with daughters.

  2. Mary Lucas says:

    I do feel that there is too much promotion of looks to young girls and young boys. That does not stop me from buying stuff in moderation for my daughters. It is something that they have to live with so I want them prepared to tackle it. We have not talked about media’s beauty messages often unless it comes up. For instance when we were watching the celebrity diving show and the men were in board shorts and the girls were in bikinis. We discussed how uncomfortable the girls must have been trying to master a dive with a major wedgie. I allow my daughters to buy the princess/pink culture items but then allow them to pretend their own scenes. Barbie has had many an adventure in the tub as a mermaid attempting to save the drowning sea turtle. I don’t want to jade their views of things. I want them to be able to take things under advisement and make their own informed decisions.


  1. […] real vision for creating change in the way products are marketed to our kids is the advocacy group Pigtail Pals & Ballcap Buddies. Founded by Melissa Atkins Wardy, Pigtail Pals is focused on helping parents to help their kids of […]

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