Empty Swings and Stores Full of Sexualization: We are very confused about childhood.

“Highly stereotyped and sexualized products and marketing rush our kids into looking and acting like mini-adults, but at the same time kids are given very little autonomy to wander around the neighborhood and play or to develop responsibilities.” -“Redefining Girly: How Parents Can Fight the Stereotyping and Sexualizing of Girlhood, Birth to Tween”

I talked about this during an interview the other day and I find this trend in parenting so curious. I think the explanation for it is that marketers and media have done two things: lulled us into being bind consumers and terrified us into irrational parents….but for all the wrong reasons. What I can’t understand is why more parents fail to think critically about it.

We are a generation of parents who no longer let our kids roam the neighborhood on bikes or trek out into the woods to build a fort or walk to the corner market to buy milk. Even suggesting as much can give people panic attacks because of the omnipresent (but statistically unsupported) fear of a child abductor lurking down the block.

BUT – we are the same generation of parents who make a brand of highly sexualized childrens’ dolls that look like sex workers earn nearly $20 million a quarter, cheer wildly for dance school performances that rival burlesque shows, allow horribly violent video games to serve as entertainment in our family rooms, and fail to shame companies and a music industry that uses corporate pedophilia to meet their bottom line.

There are not enough people getting furious over the sexualization of childhood and being fearful of the very real damage that does to kids, but let your kids play alone at the park for an hour and you become a social pariah. WHAT?!

Do we even remember what childhood is supposed to look like anymore?

I understand how marketers and 24-media do their job so well, what I can’t understand is — when did we stop questioning all of this? And why are we allowing our children to be rushed into the sexual and violent side of adulthood before we prepare them with real life adult skills like how to walk to the store and buy milk and catch the bus home. Does that seem a bit off to you?

We've removed the 'childhood' out of childhood.

We’ve removed the ‘childhood’ out of childhood.

**I’m using broad generalization because I know this community is talking about it. But nationally, oy vey do we have issues.
**Don’t put your three year old on a bus, age appropriate autonomy, people.

 

Photo credit: Simon Waters

Comments

  1. Look at the dresses for not only little girls but babies. I could not find a dress for my daughter in a size 4 or 5 last spring that had sleeves except ugly grey t-shirt material type dresses. There werenvt any for babies either. Most of the dresses looked like street walker clothes. One had black lace and a very low v neck. It wasn’t fit for an adult let alone a 3 yr old girl. Disgusting.

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  1. […] when I think about the Barbie plastic surgery app for kids and the backwardness with which we treat childhood these days—offering kids zero independence but tons of sexualized clothing and toys; when I hear […]

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