The Barbie Project: Girls To The Rescue!

Two new little members of the Super Squad.

Two new little members of the Super Squad.

There are few things I love more than girls in action and girls being the heroic, smart, resourceful, brave, flawed, funny, compassionate, driven center of the story. So when the Barbie Team sent Amelia the new members of the Super Squad I most certainly geeked out. I loved super heroes when I was a kid; in the 1980’s there were several great female choices to look up to.

But Amelia, not so much. In fact, we were supposed to share our story with you over a week ago, but I couldn’t get her to open the boxes. I asked her why she didn’t want to check out her new dolls and she answered, “I’m just really tired of the super heroes always being the boys and just one token girl. Who is usually dumb. It just isn’t my thing.”

I’m not sure why she would think that equation would hold true over at girl-centric Barbie, but it is the what she sees replicated everywhere. I understand how rarely seeing female characters as the hero could get a girl down.

Amelia had spent many hours on Friday and Saturday out in frigid temperatures selling Girl Scout cookies, so by the time Sunday rolled around I wanted to do something special for her. That morning I said I was going upstairs to put away laundry and wanted her help. I had spread out the new Super Squad on her bedroom floor and I’m going to venture a guess the loud squeal she let out was over the discovery of the new caped crusaders and not the basket of laundry waiting for her.

“Oh SNAP! They are all girls! They are all girls!! Did the bosses at Barbie know about this?! Because these are ALL. GIRLS. That’s the way, uh huh, uh huh, I like it!”

We love the colorful Super Squad, ready for action!

We love the colorful Super Squad, ready for action!

I sat on the floor with her as she did her customary inspection of footwear, arched feet or flat feet, articulated joints, hair, and underwear – in that order – every single time she opens a new Barbie. She loved the capes, the lightening bolts, the super hero masks, the vivid colors, the little scooter girls, the practical super hero boots that Barbie and the little girls wear, and the idea of flying. She loved the concept of Barbie being the hero who rescues the Ken reporter guy (my friend joked maybe he is a Lou Lane?) and the team of girls working together.

Amelia and I talked about what kind of hero she would be if she had super powers, and she told me a story about two of the boys in her class having a playdate and one of the boys becoming angry at the host’s cat because it had knocked a toy off the table. In his anger he punched the cat, and when this story was being told in class one of the girls went into hysterics to which the kids replied, “It’s just a cat.”

Amelia busy at work on her hero cape.

Amelia busy at work on her hero cape.

Amelia said she would protect animals from cruelty, especially from kids who were bullies. She said she would have “freeze power” that would stop everything in place and give her time to talk with the animal. I asked why it was important to freeze time so that she could do this, and Amelia answered that animals love us unconditionally and that maybe the pet wouldn’t say what was wrong out of love for their owner.


Amelia cape says “Stop Animal Abuse! Don’t hate ’em! Love your pets!” The “AR” on her cuffs are for “Animal Rescuer”.


Amelia is a kid who draws all the time, literally morning, noon, and night. This afternoon I spotted her drawing this. Never in her life have I seen her draw a super hero before. Not once. I asked who she was drawing.

Amelia sees herself as a super hero now.

Amelia sees herself as a super hero now.

“That’s me, obviously. I’m about to rescue an abused dog and horse.”

Barbie’s new Super Squad comes with some fun online activities, but I love their message most of all: Be Bold. Be Kind. Be Creative. Be SUPER! My hope is with this new line of super hero dolls, little girls who wouldn’t otherwise think of themselves as the hero will now see themselves in a new light. Be super, indeed! 


Barbie Project LogoLearn more about The Barbie Project and meet the other bloggers on the project.

On twitter, look for hashtag #BarbieProject and join the conversation.

{Disclosure: This is a compensated campaign as part of The Barbie Project. All thoughts and ideas are my own.}


Melissa Atkins Wardy is a speaker, media consultant, and the author of Redefining Girly: How Parents Can Fight the Stereotyping and Sexualizing of Girlhood, from Birth to Tween. She is the creator and owner of Pigtail Pals & Ballcap Buddies, a company that has been offering empowering apparel and gifts to Full of Awesome kids since 2009

Find her at You can read her blog at: or connect with her on Facebook (Pigtail Pals Ballcap Buddies) and Twitter (@PigtailPals).