Last night I hosted a live chat about Barbie, billed as an extension of and reflection from my time spent thus far on The Barbie Project. For those who are unfamiliar, The Barbie Project is a play experiment that I have been involved with and blogging about since April. The project has created some really fantastic, thoughtful, funny and inspiring posts about how our girls play.
The live chat went great – better than I expected actually – and I was able to email the Barbie Team a list of nine action items we’d like to see them incorporate in their toys moving forward. (I’ll be writing a post on those in a bit.) I don’t have any control over at Mattel so I cannot comment as to whether or not any of our suggestions will be used. But your voices were heard. There is value in that. Thank you to all who participated, it was a fantastic discussion and revealed how complex this multi-faceted doll/brand is. More importantly, it revealed how creative our girls are and how they make their toys their own.
There will always be girls who play with Barbies. I want to make sure that play is as empowered and healthy as it can be and that is why I am doing The Barbie Project. I know girls use Barbies in very creative, adventurous ways and I feel that we shouldn’t count that out. I see a strong interest from Barbie in better understanding empowered play in today’s girls and creating dolls that act like a canvas for their imagination. Why not guide them along the way?
Now I need to clarify a few things with y’all.
Because as great as the constructive criticism and play ideas were from our discussion, I was left feeling very sad and frustrated.
My very first post for the series began by fully explaining why I was doing this. It would be very important for you to read that now, if you have not yet done so.
Especially those out there calling my integrity into question.
It would be equally important to remember, my participation in The Barbie Project was not for our PPBB community. My posts were not intended for you guys. I’m thrilled if you read them, thank you. Several folks contacted me to say my Barbie Project posts were very helpful to them and helped them think more creatively about their child’s play. I was pleased to hear it as that was my goal.
Those posts were for ‘pinkified parents’. My posts were for people who normally do not think critically about media messages or use media literacy with their children. I wanted those parents to have better ideas for empowered and intelligent play with their girls. I also wrote the posts for people assume Barbie play is all fashion shows, proms, and weddings. Many times, it is far from it.
I put my reputation on the line to accomplish bringing our messages into Barbie’s spaces – of ten million people. And I’m really sad there are so many people out there in my community who don’t get that.
There is value in spreading the message. I don’t need to continue to preach to the choir. You all get it and know how the song goes. That is why I’m usually so proud of you. But please see that I need to go out onto the sidewalk and ask new folks to come on in and sing with us.
Be certain on the fact that I absolutely wanted the opportunity to insert my voice into the Barbie community, and win over those parents and have them start following my work. I also want my voice at the table at Barbie Headquarters. I’m sure you see the value in that. I’m confident you understand the power in meeting people where they are at and meeting companies in the middle.
Everything I have said in this months-long Barbie conversation is true to who I am and what I stand for: girl-centric characters in play, adventure, taking up space, girls exploring the world, girls in leadership positions, building and STEM during play, empowered/intelligent play, not shaming girls for being feminine or pretty, focusing on what a girl can do vs what she looks like, using critical thinking around toys/media. I feel very confident in that I have not gone off course. I’m very proud of the posts Amelia and I put up for the Barbie Project.
In a time when so many toy lines remove the girl characters, I like that Barbie offers career and adventure options that no one else has. In an afternoon Amelia’s dolls can be President, a doctor, a mom, an astronaut, a marine biologist, a jeep-driving safari hunter, a glamorous woman in a ball gown, a group of friends heading off on a road trip in their camper, a teen in sneakers roasting marshmallows under the open, starry sky. Girl characters are at the center of it. They are the essence of it. Shop online if the big box retailers don’t carry what you want, and then contact those retailers and explain that to them. I don’t see Barbie as the hill I want to die on when it comes to my daughter. That doesn’t mean we don’t talk about the bumps along the way like body image, a dress that is a bit too skimpy, skin colors, hair textures, pointy feet, the pink, etc. We talk about all of it.
Those conversations go right to the Barbie Team. I don’t have any way to measure how much influence we have over there or not, but I can assure you I am using every opportunity available to me to exercise my influence. Find value in that, regardless of how you feel about the toy.
And recognize, the Barbie Team is listening to this community. That is something I hear demanded of them frequently, yet when Lori Pantel, VP of Global Brand Marketing for Barbie, granted me her only interview following the computer programming book fall-out our community largely ignored that conversation. I was embarrassed. I was extremely disappointed in that failure to recognize the significance of that for our community and what statement Barbie made by making that move.
I am sometimes left wondering what exactly it is people want, beyond a platform to complain. I prefer engagement and acting as a change agent.
Okay, now. I’d like you all to remember that behind these words on the screen your looking at sits a person. A person trying to educate parents, create social change, make a witty comment or two, and provide for her family.
I’ve spent every morning for the past five and half years showing up – for you. For all of you. I spend hours vetting, curating, and moderating our community….more hours blogging…..months writing a book and now traveling and speaking to groups to spread our message.
In regards to my working as a consultant to media content creators, I want to say three things:
- You cannot see what I’m doing behind the scenes nor hear what I’m saying in private conversations I’m having with the powers that be. I cannot share those with you, per binding legal contracts.
- I get paid for the work I do. My skills and expertise come at a price, and I hold no shame in knowing my worth. You don’t work for free and neither do I.
- The media content creators I have been working with are fantastic people who are closer to being allies with us than you might first think. Change is slow. That doesn’t mean we aren’t trying.
We need to work together to make changes for our kids, they deserve a healthy childhood. I need all of you to have faith that every decision I make is guided by that commitment.