Here’s what I want you focused on:
-Celebrity endorsement of the sexualization of girls.
-Sexy adult swimwear (totally okay) being made into miniature versions for children as young as four (totally not okay)
-Does this child look happy? Is she doing the things a preschooler naturally does? Or is she being encouraged to act like a very small adult? Pay special attention to what the child is doing in the ad: she is wearing a bikini that for an adult woman would be considered sexy, sitting still and paging through a fashion magazine, she looks to be four or five.
-We see swimwear that is so skimpy a child cannot splay, play, or swim without having to be concerned about constantly readjusting her suit to stay covered. This specific kind of swimsuit limits how a child can experience playing in the water/beach and reinforces the message it is more important what your body looks like to others than what you can do with it.
Read: It teaches girls to sit still and be pretty rather than taking up space in this world.
-The side bar of this link: Is everything that is wrong with how society values women. Granted that we should consider the source, but this page isn’t an aberration, rather it is a microcosm of the constant evaluation and picking apart of women’s bodies. Not something we want our young daughters to be thinking about while trying to keep on a skimpy bikini initially made and cut to make adult female bodies look smoking hot on a beach or poolside. Why are we rushing these very little girls into womanhood, and a negative side of it at that?
We don’t need to argue about some bikinis being okay for girls because certainly there are age appropriate options and those are fine. Yes, bikinis make going to the bathroom easier, that is all fine and good. But we really need to think about what messages our girls are getting, from who, and why. If you don’t agree with those message, I encourage you to speak up. And if you value your daughter’s developing body image, I suggest you take a firm stance with the “I’m not buying into it” mentality. Have it become your mantra, because are daughters are worth so much more than what we see here.