A few weeks ago I announced a big change for my little company as we expanded to include boys in our work. So much of childhood has boys and girls separated for reasons I cannot understand. I want my company to reflect childhood as it ought to be, not how it is currently marketed and depicted in the media.
My company is Childhood Inspired. I wanted and needed to create a new line of designs that showed boys and girls playing together. I cannot recall seeing a shirt like that anywhere, as the sexes are so segregated in the current marketplace. I wanted to give families, but most importantly children, happy and joyful designs that show kids being kids.
I want my son and daugther growing up playing and making memories with a great variety of friends. I’m really excited to introduce Cannonball!, our new line for boys AND girls. This line is “childhood inspired”, and was created from suggestions from our Facebook and Twitter communities.
I decided to call the line “Cannonball!” because when I think back to my own childhood and that delicious, excited feeling kids get in their tummies while completely lost in play, I think back to doing cannonball after cannonball off the side of the pool. And sailboat. And quarry wall. I remember working as a nanny in college, and teaching my little three year old fella how to do cannonballs. He would scream “CANNA-LOPE!” and hurl his little self into the water. I wanted that moment, on a t-shirt.
Each season we’ll be releasing some new designs for this line, and all will feature boys and girls playing together (usually outside). Childhood is supposed to be big, bright, and bold. Let’s keep it that way, and support the businesses that allow your children the chidhood they deserve.