Bikini Babies, Outrage, and Making Change

Bon Bebe infant onesie being sold at Gordman's.

Folks by the dozen are sending me this, but I haven’t posted on it and won’t be starting the requested petition because I’m more interested in changing the conversation than leading one that goes “OMG this is so wrong. Who would buy this!?”

I have no idea why stores carry nor who would buy a sexy t-shirt for their baby. If it is supposed to be a joke, I guess it is as funny as racism and sexism are….not at all. I don’t see the funny in parents being willfully ignorant when it comes to the sexualization of their children. And I’m tired of doing blog posts that contain stories that get picked up by national news media with no mention or credit to me or the work Pigtail Pals & Ballcap Buddies is doing.

The conversation needs to shift to the companies that are doing it right. PPBB carries over THIRTY designs that lift up and empower kids. The conversation needs to shift to experts telling parents the why’s and how’s of the harms of sexualization. Maybe if we start talking about healthier choices and the folks like us who are doing it right, the companies in the wrong will stick out to parents that much more. At the end of the day, are we just complaining and expressing faux outrage, or are we educating and making change?

Make change.

Educate people about Pigtail Pals & Ballcap Buddies, our apparel and our advocacy.

And when you see something damaging to childhood, use what you know about sexualization and body image to move off social media and contact the players involved in the making and selling of this constant stream of garbage.

Nothing changes if nothing changes. Be the game changer our kids need you to be.


Fifteen minutes of internet research found that this onesie is part of Bon Bebe’s “Wild Child” line, described as “outrageously funny” and “some are cute, some have attitude”. And many are sexualizing and make the unknowing child the butt of the joke. Aren’t some parents clever?

Bon Bebe has removed their contact info from their website, save but this phone number 1-877-3BONBEBE. Ask for Elan Rofe, the president or Michael Levine, the national sales manager.

Their address is 112 W 34th St, #1908  New York, New York 10120.

While I’m sure other store’s carry this tee and its offensive cousins from the Wild Child line, Gordmans is the one at the center of this controversy.
Gordmans, Inc.
12100 W. Center Rd.
Omaha, NE 68144
Ph: (402) 691-4000

Lock Up Your Daughters

The t-shirt I regret.

When Benny Boy was a baby, a friend gave him a t-shirt that read “Lock Up Your Daughters” with a little pad lock at the bottom. It is not something I would have ever bought for him, but I thanked the gift giver and remember feeling grateful neither of my children could read yet. I tucked the shirt in the far back corner of a drawer, meaning to donate it the next time I changed out Benny’s closet.

Months later Benny was sick and had gone through all of his clean clothes. I put the t-shirt on him as a last resort, hoping to get some of the wash done later that day. We weren’t leaving the house, so I rationalized with myself that I was covered in baby puke and sometimes you just gotta do what you gotta do. I’m fairly certain it was the only time he wore that shirt.

Fast forward to last night, I’m at the grocery store picking out produce and a family wheels up next to me. I smile  at the little girls in the cart. The dad and the mom are playfully arguing over whether or not they have ever purchased blackberries. Then I turned to say hi to the baby (we all know how much I love chubby babies) as I moved my cart out of their way and I noticed that he is wearing the “Lock Up Your Daughters” shirt. On someone else’s baby, it was so obvious to me why that shirt had always made me feel uneasy.

It promotes Rape Culture. I stood there horrified I had ever put that on my son. My beautiful son, who loves his mama and his big sis and whom I am trying to raise to be a man like his father: intelligent, kind, caring, respectful, and strong. The shirt sends the message that the boy will be out on the prowl, and your daughters are not safe around him as he looks for prey. Best lock them up. It sends the message that girls are responsible for preventing sexual assault, as opposed to, you know, boys being taught never to rape.

This shirt’s message as: If those girls don’t watch out, the fault is on them. They were fairly warned, their parents were told to lock them up. Don’t keep them under lock and key, they become fair game.

On a physical level, it is making a joke of sexual assault with the “boys will be boys” attitude. That in and of itself, the excusing of rape based on caddish behavior assumed to be natural to boys, is vile. On an emotional level, it is saying your daughter will be manipulated and used, just before the boy moves on to the next girl. What an awful message for both boys and girls to get.

It also assumes my son will be heterosexual. He is four right now, and I have no idea where his sexuality will fall. (I’m not really concerned about it.) I am concerned about him growing up in a culture that treats women like objects, and makes the act of rape entertainment. Music and music videos, tv and movies, and especially video games all have shown boys and men callously involved in various degrees of sexual assault on women. What’s more, these men and boys are never held accountable. I don’t want that message anywhere near my son. When he begins dating in his teenage years, we’ll talk to him about respecting his significant other, both emotionally and physically. We’ll instill in him the notion of being a gentleman, and doing things like speaking up against street harassment, or walking a friend home at night so she doesn’t have to walk across campus alone.

I really have no idea how difficult it is going to be to raise my son as a feminist (humanist) and to respect women, but I will do it. His father, uncles, and grandfather will lead by example. The men our family calls friends will lead by example. And I will own up, and make sure I never make a mistake like that t-shirt again.

Maybe he needs a new shirt. One that says “I will respect your daughters.”

Sears and Their Third Party Vendors Behaving Badly

As a parent and a business owner, I believe that when my name, whether it be my family name or my business name, is attached to something that is found offensive it is my responsibility to do two things: try to correct or amend the offense, and issue a sincere apology. It is simply the right thing to do.

I’m not sure why consumers give large businesses a free pass on that, but we seem to, time after time. I’m told they are just trying to make money. I’m told I don’t have to buy it. “Free speech” and “open market” are things I hear quite a bit, but I have yet to accept that. Specifically when these instances of “free speech” are actually instances of objectifying females or outright misogyny.

As Ryan S. said on our facebook page, “Free speech ends when it promotes violence against others. That’s where the line is drawn.”

Take, for instance, Sears (also owns Lands’ End) – our 126 year old American cornerstone, selling child-sized t-shirts on their online marketplace that read:

“Nice Girls Don’t Use Pepper Spray”

“Don’t Make Me Kick You In The Fallopian Tubes”

“Don’t Make Me Kick You in the Birth Canal”

I’ll give you a minute to let that sink in, because the condoning of rape culture and misogynistic violence against women and girls directed at their genitals sounds like we’re describing a third world country. We are, in fact, talking about Sears and their third party vendor, 99 VOLTS.  These shirts have since been pulled from Sears’ online marketplace. They are still for sale at 99 VOLTS. We’ll talk more about that in a minute.

These shirts are offensive in adult sizes, but in children’s sizes it is outright appalling. Nice girls, bad girls, any girls have the right to protect their bodies from rape. Men and boys do not have the privilege to rape, specifically by shaming a girl into “taking it” at the risk of losing her patronizing “nice girl” status. The “Don’t Make Me Kick You” shirts, with the act of aggression specifically aimed at the female reproductive parts is hateful to the point of being misogynistic. We have a lot of that going around these days, but to have it offered in a Youth Small is just too much.  What does it say about our society when we openly teach our children to hate, for the bargain price of $15.99?

When this story broke, it somehow flew under my radar. Then I started getting emails from parents asking if I’d heard that Sears was selling a baby t-shirt that read “Hung Like Daddy”. This shirt that sexualizes little boys has also been pulled by Sears, but if you search “Hung Like Daddy” on you will find a cache of tongue-in-cheek horse cock Halloween costumes. You know, because Sears is all sorts of classy.

From the Zimbio post linked above, it is reported: “A Sears spokesperson responded to an AdAge query about these offensive T-Shirts with the following:  Thank you for bringing this to our attention. While products like this may appear on marketplace through a third party seller, Sears does not sell them. We are removing these products from the site.” 

Well now hold on a minute, Sears. You are, in fact, the seller.  The items were not carried in your store, but I see the Sears logo at the top of the web page, and the BBC accreditation with your contact info at the bottom. I can even earn “Shop Your Way Points” from your store when I shop your woman-hating way.You process my payment. Your third party vendor holds the inventory and does the order fulfillment, but you are indeed the seller. See, just like this, when I go to to buy the “JC Penney Banned T-Shirt I’m Too Pretty To Do Homework So My Brother Does it For Me”, it looks just like this….

For reals, this is for sale at

I’m not sure if you got the memo, but that didn’t go well for JC Penney.  And when JC Penney got busted for it on their online marketplace, they issued a rather acceptable apology. They didn’t pass the buck.

Your Public Relations department wasn’t polite enough to return my phone messages, despite the recording I heard from a woman who sounded like Phyllis Diller telling me you’d return my call within the hour. I sent two emails to the person your fully-automated Public Relations line told me to, but those went unanswered. For posterity’s sake I just sent off a third email, here’s what I asked:

I received a reply email from the Division VP of Public Relations this morning. Why am I left feeling like I am the one who has to police Sears’ website for them, and they’ll only stop selling garbage if they get caught. And why does it feel like I have to apologize when I’m offended? “Sorry you were offended” isn’t the same thing as saying “We deeply apologize our website was offensive to you, violence against women is offensive to us as a brand and as individuals.”

Sears has asked their third party vendor to remove the shirts, and I have confirmed this with that vendor. But this vendor DID NOT lose their approval to sell. When you pile up all of the items mentioned in the post, seems like Sears is doing a pretty crappy job of “policing their marketplace”. What I’d like to hear from Sears, much like we did from Amazon after they finally got the apology correct for selling a how-to-groom-and-rape guide for pedophiles, and much like we did from JC Penney after T-shirt Gate 2011, is a sincere apology. (Hint: Don’t take notes from Chap Stick) Something about Sears respects all of it’s customers, does not condone violence against women and children, and that they are reviewing the vetting process for their third party vendors because maintaining a family brand is important to the people who work for our all-American staple, Sears. They feel very badly this shirts caused distress to their customers and the general public, and moving forward will take appropriate steps to ensure a safe and responsible shopping experience.

Because, call me crazy, I think it would rather be a smart investment on the part of Sears, if they are going to go the third party route, to pay some out-of-work college kids living at home with their parents $9/hour to go through their massive online marketplace to make sure their brand isn’t tied to sexualizing, pedophilic, racist garbage like this:

Not to mention, that image looks like something from an Eastern European human traffiking website. Really, Sears? And contrary to Tom’s message, I can earn “Shop Your Way Points” on this and the Homework tee. I won’t be shopping Sears way anytime soon. Or, ever.

If you’d like to contact Sears about any of this troubling information, you can call the Sears National Customer Service Line at 1-800-549-4505to file a complaint. When I did, the woman I spoke with was completely aghast and thanked me for calling in. So be polite to whomever to speak with, because they are people too, and let them know why you want Sears to take some corporate responsibility over it’s marketplace. You could also take a crack at emailing Tom Aiello, asking for an apology that leans a tish more towards accepting some responsibility for the Marketplace they have created, with the Sears name at the top and bottom of every page. Tom’s email address is in the message above.

I might also encourage you to contact the small businesses in your area, or favorite online business, like Pigtail Pals, who operate with integrity and offer respectable apparel for your family. Tell the folks who are doing it right why you appreciate them. We work really hard at what we do, we don’t sell out to make a quick buck, and we put a lot of blood, sweat, and tears into building our brands.

You might ask why I’m not doing a petition. Because what happens is that generates a TON of media buzz for the ill-behaved retailer when news channels cherry pick the story off of my blog, and the story becomes an “Oh how could they!?” morning bit with a psychologist inserted for credibility, instead of a story on the company that is doing it right. I’m just tired of it all. Focus on who’s got it right, and parents would know there are much better, more responsible small businesses out there working really hard to bring great products to their families. When people know better, they can do better.


So…..who ARE these third party vendors? Most of them are small businesses, just like Pigtail Pals. The company selling the pepper spray and birth canal tees is 99 VOLTS, located in Florida. I had a long conversation with their manager on Tuesday. It was interesting, to say the least. He did confirm for me that Sears emailed him and instructed him to remove the offensive tees described above, which he did. We then had a very interesting conversation.

**I’m going to apologize ahead of time for the language about to follow, but I think it is really important that you understand where this is all coming from.**

My phone call yesterday with 99 VOLTS manager Emery was, ahem, colorful. He was very polite and took about 30 minutes to answer every single one of my questions. I really appreciated that. 

I begin the convo by saying I want to talk to the guy responsible for the “Don’t Make Me Kick You In The Birth Canal” tee. I hear a chuckle on the other end of the phone. I say rather directly the reason for my call is that I don’t find the violence against women’s genitalia to be funny. Funny Haha or funny ironic. The guy clears his throat and asks how he can help me.

Emery, the manager at 99 VOLTS, confirms for me they are a third party vendor on the Sears marketplace and upload items in bulk. I ask of there are Terms and Conditions or a Code of Conduct for such an agreement, and he says they are. I question if those tees fall within those stipulations, he says he guesses not because Sears emailed him to remove those items.  I ask why they were produced in children’s sizes to begin with, and I get an answer about last time Emery checked, kids cannot buy online unless they are 18 years old, so if a parent buys one of those tees for a kid, they must think it is okay. I then delicately remind Emery that a lot of people who probably shouldn’t procreate, and that what role does 99 VOLTS play in supplying those families with misogynistic and potentially dangerous and desensitizing apparel. Emery says it is a free market, and they appeal to all different kinds of people. Indeed. By the by, 99 VOLTS also sells high brow tees like “Got Farts” and “Jesus is Coming….Hide the Sex Toys”.

So I tell Emery that I understand they have a niche, which seems to be the bar/beach/biker/rock band/frat boy niche. I tell him that I get they want to be edgy and sarcastic and irreverent. I’m fine with all of that. But I ask if violence against women and rape is funny to him. Because it isn’t funny to me, and to most of society. Emery says that 99 VOLTS prides themselves on being sassy. He says someone at 99 VOLTS came up with the t-shirt slogans, they thought it was funny and would sell so they turned it into a t-shirt. I ask Emery how many women are on his design team. He says it is just him and another guy, so zero. I should have asked Emery if he’d ever been raped, and if he giggled his way through it since it is so freaking hysterical to him. I didn’t do that, I played nice.

Next I ask Emery if they have plans for a “Don’t Make Me Kick You In the Dick” tee. No he says, that would be offensive. I ask why, and he says they can’t use vulgar words like dick, cock, or pussy. He says they could say anatomical words like penis or testes, but Sears would consider “dick” to be profane. Gasp! I ask him isn’t that just playing semantics, he doesn’t really answer that one. So I ask him if they are developing a “Don’t Make Me Kick You In the Testes” tee….and wouldn’t you know it, they are. He explains they couldn’t sell a shirt that says “Eat Shit”, but they apparently thought they could get away with the one about pepper spray that normalizes rape. I think we need to scrub up on our morals, 99 VOLTS.

Emery then tells me the “Don’t Make Me Kick You In the Birth Canal” and “Don’t Make Me Kick You In the Fallopian Tubes” is really a spin off the idea that when guys are whiny and annoying they get called pussies. So the tee is supposed to be like a warning telling guys to not act effeminate or they’ll get kicked in the pussies they don’t have. But they can’t put the word pussy on a shirt and sell it at Sears, so they went with birth canal. Clever.  I tell Emery that all of that back story is kind of lost when you see the tee on it’s own, and maybe they should rethink the phrase. He then tells me that the most popular tee style they sell that in is baby doll tee. Know what that means? WOMEN are buying it. Good. God.

So we chat a little more about violence against women. This conversation is fascinating to me because for three years I’ve railed against crap sold to kids, but never had the chance to talk to the person who developed it. They have all hidden, and I gotta say, I respect that 99 VOLTS stayed on the phone with me and talked. And even though Emery was certainly smart enough to get that I strongly disagreed with him, we had a really nice conversation. He seemed really open to talking about this. He tells me Sears didn’t have a problem or boot the shirts until people complained. He says Amazon doesn’t have a problem selling it. I remind him Amazon defended the selling of a book written for pedophiles on how to rape children, and maybe Amazon shouldn’t be our gold standard of online commerce.

Then he said some things that makes it so clear to me why stuff like this exists on the market — because people who think it up want to make money, and they don’t really care if they devalue females in order to do it, because they don’t even see it as devaluing females. They don’t seem to see any wrong in what they are doing. Emery said to me, “I do see your point about violence against women, but that is all kind of a gray area.”  I tell him I’m going to need to him expand on that. He says that all through human history, it was acceptable to beat your woman or even kill her if she gets out of line. We (99 VOLTS) do not condone violence against women, or against anyone, but it wasn’t until recently with the feminist movement that it became unacceptable to beat a woman.

Through gritted teeth I tell Emery it has always been wrong to beat or kill a woman, feminists just made sure it was also illegal. He then tells me they offer some nice choices for the ladies, like “Well behaved women rarely make history”. Meh.

But here’s the thing – I ask Emery if he and the other development guy would be willing to have a couple more conversations with me about what they are creating. He says sure. He gives me the number for Chuck, the guy who owns the joint and tells me to call him on Monday. I’m going to do that.

Here’s what I’d like you to do — write to 99 VOLT and ask them to stop making these misogynistic and hateful tees. Emery is one half of the development team, and he seemed open to reason. He’s actually a pretty clever guy and cracked me up a couple of times on the phone. I have an inkling that if 99 VOLTS were enlightened to do better, they just might.

Or not. And then we can use that idea tossed out on the facebook page and see if they’ll make the “Misogynists are Assholes” tee.

PO BOX 272
Oneco FL 34264

Curious Crickets: For our wonder full boys

My Benny Boy

This is my guy, here on the left. He makes my heart pitter patter. It was love at first sight. I think he is handsome and kind and smart and very funny. I can’t stop smooching on him. He is my three year old son, Benny.

My dino-jammied, Spiderman-obsessed, motorcycle-loving, unicorn-riding, kitten-loving, art-inclined, caped super guy. Crooked mask and all.

I wanted Pigtail Pals to carry a brother line to our girls tees; a line to honor Benny’s childhood. A line to honor all boys: sweet, charming, imaginative, curious, adventurous, snuggly, and playful. We talk about girls issues all of the time, but I recognize my son will face gender stereotypes and sexualization and all the things we talk about with girls, just in a different manner.
I wanted a line of tees for boys that reflected the intellectual, creative, and caring side to their nature.
These tees will be available in the online shop tomorrow, Friday June 10th. They will come in sizes infants through Boys 6x. And colors? Colors! Red, Butter Yellow, Lime, Kelly Green, Sky Blue, Sea Blue, Navy, Lilac, Pink, White, and Black. (You will be able to put any design on any color tee.)
I would like to introduce to you Curious Crickets: for wonder full boys.

A Sexist Day at the Beach

The little cuties in this image are from One Step Ahead.

These little folks to the left are pretty cute, I you ask me. At first glance, the swimwear and sunwear this crew is wearing is adorable. Totally stuff I would buy for my own kids, which is why I get the One Step Ahead catalog because I have purchased from them several times before. They have some really cool, unique stuff for families.   


When I look at this and the other photos below, I notice that something is missing.   

What is missing from these pictures out of the One Step Ahead catalog is important.  

For a day at the beach, the boys get sea turtles and whimsical fish. That makes sense.  

The girls get daisies and monkeys. Huh? Daisies don’t grow at the beach. I don’t know about you, but I don’t normally associate monkeys with beach fun. Where are the turtles and fish for girls? Or sea horses and starfish and whales? Not even a smiley sun?  

The clothing is age appropriate and cute. Cute! But we need to look past the cute, and look at the big picture. What is the message we get for girls? That even at the beach, a place for kids to romp and tromp and splash and run and dig and play, girls are meant to sit and look sweet and pretty. Look! Tutus! For the beach!  

The boys, on the other hand, get sea creatures and pick up things from nature and run around! Rascals!  

Even on the swim floaties, girls get ruffles and palm fronds, boys get BIG. CHOMPING. SHARKS.  

Girl Monkey

Boy Monkey

(Click to enlarge these, I know they are tiny.) 

The girl monkey is a close up of her face, with hearts on her smile and a flower in her hair. Look how sweet and pretty she is. Oh, nevermind that she doesn’t have a full body and we’re just focused on her face.  

The boy monkey? He surfs! Always catching a wave, that Boy Monkey! Side by side, the difference is an important one.

Girls = look sweet and pretty.  Boys = sporty and action packed.  

There is no surfing choice for girls. There is no close up of a boy’s face. Why? Because we look at girls, but we watch boys go through the world.  

The difference, what is missing for girls, the focus on sweetness and prettiness….All of it matters. The difference is an important one. 

Girls designs don't reflect anything you'd actually find at a beach.

Boys get sea turtles and fish and surfing monkeys.

Ruffles, daisies, and monkey faces for girls. Fish, sharks, turtles, and surfing monkeys for boys.