What Choice Do I Have In Explaining ‘Sexy’ To My Little Girl?

In a hyper-sexual culture that markets sex directly to young children, parents are forced to explain adult concepts at ages we never dreamed of. When I first became a parent I never dreamed I’d be having conversations about sexiness with my 8yo almost-third grader. But I am, because I’d rather she get our family’s definition than that of the marketers.

The most popular fashion dolls in 2014, marketed directly to young girls.

The most popular fashion dolls in 2014, marketed directly to young girls.

Blog Comment (Judgement) left by Helga P: “8-year-old going on 25. Third grade teacher is going to have loads of fun redirecting conversations with this girl withal all her talk of sexiness.”

PPBB Response: “Helga – No, actually my daughter is 8 going on 9. I’ve been forced to explain topics to her I didn’t think we’d approach until middle school, but our hyper-sexualized culture made it impossible to ignore or hide from. She is a very intelligent child who asks insightful questions so I felt it was best to answer them with the information she was looking for. Most kindergartners these days know the word “sexy”, I am a parent who decided to inform my child what it actually means so that I can teach her that “sexy” isn’t for kids, despite it being constantly marketed to them.

I cannot raise my daughter in a bubble, but I can make sure she is brought up to think critically about media, to have a strong body image, and to receive an education about sex and sexuality that is both sex positive and age appropriate.”


Pigtail Pals & Ballcap Buddies is a small business owned and operated by Melissa Atkins Wardy in Wisconsin, where our shirts are printed and shipped with love.
 If you would like to order empowering apparel and gifts for girls and boys, please visit www.pigtailpals.com.
 Find Melissa Atkins Wardy’s book “Redefining Girly: How Parents Can Fight the Stereotyping and Sexualizing of Girlhood, Birth to Tween” on Amazon.
Join the PPBB Community in conversation on Facebook, Twitter, and Pinterest. 

Sex In A Bottle: Deconstructing Perfume Marketing With My Kid

The 8yo Original Pigtail Pal and I were at the mall yesterday running some errands when a marketing poster at the department store perfume counter caught her eye while I was making a return with the cashier. She has been paying a lot of attention to the images displayed in stores lately, and I can tell she is giving them a lot of thought. The woman in the photo was wearing an evening gown and was very thin. The angle of the photograph drew your eye to focus on her exceptionally long legs. She was in a seated position reclining backwards with her legs spread partly open, the high slits in her dress causing the fabric to fall between her legs. The position of her body made her look like a prop and look on her face was a highly suggestive “Come hither” gaze. It prompted Amelia to ask if the woman was being sexy.

I answered that she was, but then compared that photo to one of a different model for a different perfume brand. The second model was wearing a women’s suit jacket that was open with nothing underneath. Her photo was also sexy, but in a different way. In this photo her eyes were closed and she had a sublime smile on her face, Her head was titled back, her smile turned towards her shoulder, her hands gently touching her neck. Her image gave off a feeling of self love and radiated beauty. Those two things together made it sexy.

(Unfortunately I can’t find either photo online to show you here.)

Amelia and I talked about how the two different images made us feel, why the first model was so thin, why it looked like the first model was waiting for someone while the other woman seemed to be by herself, why one photo focused on spread legs and the other focused on a happy face, and why companies would use those pictures to sell perfume.

“If perfume is supposed to smell nice and it is grouped into the groups you talked about then why aren’t they showing the different smells inside the bottle so you know what you are getting?” -Amelia

“Because they aren’t really selling perfume, they are selling the illusion of beauty and sex. The perfume isn’t the only thing people are buying when they buy this.” -Me

“They buy it to be sexy?” -Amelia

“Right, they buy it to feel attractive and sexy. People are drawn to the various scents, but the photos influence our feelings around the products and how we want those products to make us feel. That is called advertising. The companies do this to get our money. Feeling sexy is totally fine, but companies trying to sell that feeling to you isn’t always a good thing. Feeling sexy isn’t something you buy or get from other people, it is something you feel on the inside once you are more of an adult.” -Me

“You probably have to be in college to feel sexy.” -Amelia

“Right, or maybe a little bit in high school. Also, if you notice in all of these photos around the perfume and makeup counters the women are all white, all thin, all young and all more or less look the same. Women of all shapes, ages, and colors feel sexy and beautiful, but you don’t see that in advertising and that is why Mommy doesn’t like those photos. I don’t like when companies tell women how to feel about themselves.” -Me

“I would never listen to that because I would just listen to myself that I am beautiful. And I guess for third grade I don’t really need to be sexy but I would like to do a ninja obstacle course.” -Amelia

My work here is done. For today.

Amelia and I then walked hand in hand down to Bath & Body Works, whose lotions and potions  feature images of the scents inside and doesn’t rely on sex to sell. I bought my favorite oriental floral perfume and then I bought a little lotion with a light, sweet floral scent for Amelia who has no business being sexy in third grade but can certainly be a nice-smelling ninja.

I don’t mind her wanting to try on little bits of adulthood here and there, like high heels, makeup and perfume. When she is dancing around in my bras or asking to try my lipstick I just make sure she understands she is a visitor here, that the bras are too big and the lipstick too dark for a little girl. I teach her that everything that goes into being a woman is fantastic, and worth waiting for. I tell her there’s no need to rush it because being a confident little girl is equally fantastic.

People will always be selling sex in bottles and limiting versions of homogeneous beauty to her. I can’t stop that, but I can raise a girl who understands from a very early age that she is under no obligation to buy into any of it.

A simple trip to the mall to return some dresses led to a big conversation with my daughter on the marketing of beauty and sex.

A simple trip to the mall to return some dresses led to a big conversation with my daughter on the marketing of beauty and sex.

Strippers, Pole Dancers, and Rape as a Bedtime Story For My Eight Year Old

My friends, you know how I go on and on every day about how sexualization impacts children and introduces them to concepts of adult sexuality before they are ready and able to understand these things? And how this sexualization can disrupt their healthy emotional development, impact their emerging sexuality and weaken their self esteem? And that we have to give our kids a solid foundation of our family’s values and help them build a strong sense of personal brand because our culture and the media are going to throw things at them that you don’t want to stick?

My second grader learned all about stripping at school today.

My second grader learned all about stripping at school today.

Well tonight at bedtime the 8yo Original Pigtail Pal Amelia began asking me her litany of questions like she does every night, except tonight she was asking about a topic that was discussed between three of her classmates and her during work time today at school. The conversation began between these second graders with one of the girls announcing she wants to grow up to be a stripper at a bar. The other two girls then began discussing the merits of pole dancing, as in how to work the pole to earn money. My daughter had no idea what they were talking about. Then the girls began talking about girls being forced to have sex against their will.

Second grade, people. Before the OPP got up to go to bed we were talking about the Tooth Fairy, whom she still believes in. During tuck in time I was answering her questions accurately because I believe if the child is able to ask the question she should be respected with an age-appropriate answer. So tonight that was a chat about what strippers really do. Ten minutes prior we were discussing the TOOTH FAIRY! I just……I can’t…….because……Oy. Just, oy.

So here’s the silver lining, and actually, there are two:
1. One of the girls said, “Don’t tell your mom about any of this.” I have taught Amelia since the age of 3 that anytime someone says that to her it is an unsafe secret and she needs to tell me as soon as she can and she will never be in trouble for doing so. Amelia told me she had a bad feeling in her stomach when the other girls were talking about these things and I said I was proud of her for listening to her tummy voice.

2. Upon me explaining to my eight year old what these words meant that her friends had taught her at school — stripping, pole dancing, and rape — and dying a bit inside that my little girl has to now have this kind of knowledge, she gave me perspective like she always does that makes me believe in the unfaltering strength of a girl’s heart when we raise them right.
She told me stripping was the dumbest thing she had ever heard of and that she would never in her life do that. And I quote: “That is disrespectful to yourself and your body.” Drop. Mic.

I am PISSED that I had to explain these things to my young child tonight. Pissed. But you know what else I am? Sad. Sad because my fierce little girl has me to guide, educate, and protect her. She came to me with the unhealthy secret because she knows that she can trust me and that I will always tell her the truth. But the other girls from this story most likely do not have that, and out of everything you just read, that is what is the biggest shame of all.


**Quick Update: During our PPBB Facebook Community discussion about this I assured people that I had contact the teacher and principal at Amelia’s school, who were immediately responsive.