More LEGO Female Scientists, Please!

Kids were so excited they each got a set of the hard-to-get LEGO Research Institute with three female scientists.

Kids were so excited they each got a set of the hard-to-get LEGO Research Institute with three female scientists.

Two pieces of updated information regarding the LEGO female scientists ‘Research Institute’ set that I think will be of interest to you. Unfortunately, as of this morning the LEGO website is saying the set is sold out again.

On Friday I made two posts on PPBB facebook page letting my followers know the LEGO female scientists were for sale again in the USA, as well as the UK, and Canada. I know how upset everyone was when we found out the set was a “limited edition” item from LEGO and so many people were not able to order one when they were first made available to the public this fall. (They sold out in three days.)

Last week Friday folks rushed to order and crashed the LEGO website! The PPBB posts were shared hundreds of times and seen by over 45,000 people. Hundreds of comments were left on my threads saying an order had been placed and how happy the child (or adult!) receiving the little female scientists would be.The Research Institute continues to sell out online within hours and I have heard from dozens of people for months that clerks from LEGO stores all over say the set sells out within minutes of the store opening. If and when the scientist sets are in stock, that is.

Hopefully that gets the message to LEGO. One would think with this level of consumer demand the company would be announcing these will be a permanent option stocked with retailers everywhere and the line will be expanding.

An astronomer, a paleontologist, and a chemist make up the Research Institute. LEGO definitely had room to grow with this line.

An astronomer, a paleontologist, and a chemist make up the Research Institute. LEGO definitely had room to grow with this line.

If you haven’t already signed our petition asking LEGO to make these permanent, now is a great time to do so and to pass the petition request along to friends to gain more signatures and momentum. Thank you for using your voice!  Sign here: https://www.change.org/p/lego-lego-make-empowered-female-minifigs-permanent

 

But here’s the REALLY EXCITING news! The original creator of the female scientist set – ‘Alatariel’ – has a new proposal going on LEGO IDEAS: Female Adventure Scientists! (Image below) The minifig set is described as follows:

-The geologist explores the mountains to locate important minerals and unravel the processes that have shaped the Earth.
-The wildlife biologist is on a jungle expedition to study the tiger in its natural habitat.
-The archaeologist investigates bones and artifacts to uncover the secrets of an ancient civilization.

You can vote for the new proposal for more female scientists by visiting https://ideas.lego.com/projects/83039.

Proposed Adventure Scientist set from Alatariel, creator of the Research Institute.

Proposed Adventure Scientist set from Alatariel, creator of the Research Institute.

Public support through LEGO IDEAS (formerly CUUSOO) is how the ‘Research Institute’ came to market and will again send LEGO the message that we want these fantastic and empowering female LEGO character sets to stick around and for the line to grow!

Thanks for all of your support,
Melissa

Ben tackles the T-Rex skeleton.

Ben tackles the T-Rex skeleton.

Amelia hard at work.

Amelia hard at work.

 

 

 

 

 

 

 

 

 

 

 

 

Melissa Atkins Wardy owns and operates Pigtail Pals & Ballcap Buddies, a small business that wants to change the way people think about childhood. Operated in Wisconsin, where our shirts are printed and shipped with love. If you would like to order empowering apparel and gifts for girls and boys, please visit www.pigtailpals.com.

Find Melissa Atkins Wardy’s book “Redefining Girly: How Parents Can Fight the Stereotyping and Sexualizing of Girlhood, Birth to Tween” here, at your local bookseller or online.

Join the PPBB Community in conversation on Facebook, Twitter, and Pinterest.

Lego Female Scientists Infuriate Me

An astronomer, a paleontologist, and a chemist make up the Research Institute. LEGO definitely had room to grow with this line.

An astronomer, a paleontologist, and a chemist make up the Research Institute. LEGO definitely had room to grow with this line.

Truth be told, I haven’t been able to give Amelia her Lego female scientist set yet. I’ve been hiding it for months. Ben wants one too, and I was only able to get one. So which kid should get it? The girl who needs to see continuous and encouraging reinforcement that women have a place in STEM fields? The set even includes a female paleontologist and T-Rex, like her beloved Sue skeleton from the Field Museum in Chicago. (The most complete T-Rex skeleton ever found and was discovered by a women, fyi.)

Or does my son get it, because he sees so few representations of smart, successful females in children’s media? They could share it, of course, but that only further reinforces how little there really is to go around. And THAT. That is what makes me angry. Like, Hulk angry.

There are eleventy boxes of Ariel’s Magical Kiss and Cinderella’s Castle on the shelf, but finding a box with three female scientists? Good luck with that. Could they make their own scientists and labs from the Legos they already have? Yes and they do, which is why they were so bonkers for this set. I think I’m having such a hard time giving this to my kids because after they go nuts over it and ask for more, I have to tell them, “That’s it. It is just this one. There is no more.”

What a crappy thing to have to tell my science-loving, Lego-obsessed kids that the female scientist thing was just a flash in the pan, not a lasting idea for the world’s largest toy company.

From a friend of a PPBB Community Member:
“My friend just found the Lego female-scientist set at the Mall of America and said she arrived at the Lego Store a few minutes before opening, thinking she’d just ask if they had any and they had ten. The guy in front of her tried to buy five sets, but it’s one per customer. They sold four the first three minutes the store was open.
No wonder people can’t find them, if the store is capable of selling all ten set within FIVE minutes of being open. And this was the **Lego Store**. How can you imagine it’s not a profitable product?”

If the company is only making limited edition sets to drive up value and consumer demand, especially before the holidays, what does that say about our general society? Parents will have to claw and scratch at each other to get their hands on a scarce $20 set of little bricks because their commitment to empowering their daughters and hunger for great STEM toys for girls is so great they’ll totally lose sight of the fact that girl scientists shouldn’t be the rare, toy equivalent of a unicorn.

Toy girl scientists should just be the norm.

The LEGO Research Institute continues to sell out within minutes of being available.

The LEGO Research Institute continues to sell out within minutes of being available.