Walk with me, now, and see the forest through the trees.
The JC Penney T-shirt Gate is actually not about a t-shirt. Kind of like the Holy Roman Empire being neither holy nor Roman. Confusing, I know.
This entire viral uproar is over parents and other concerned individuals being sick and tired of the pervasive message marketed everywhere to our daughters that being pretty and obsessed with boys and shopping (maybe cupcakes and puppies as Anderson Cooper points out) is what being a girl is all about. It has come to define girlhood, and nearly every product made for them. Walk through any clothing department or toy aisle — what messages do you see for girls? What messages do you see for boys? It is gender apartheid, and our daugthers ended up with the short end of the stick.
I call bullshit. While JC Penney took one shirt down, as I said on Tuesday night, they’ve got another dozen that continue to sell girls short. A JC Penney juniors buyer purchased these shirts, in dozens of styles, from a manufacturer; another employee wrote the offensive and sexist online product descriptions. This doesn’t seem to be a one-time mistake. This seems to be a pattern of selling girls short. I don’t see the funny.
Pigtail Pals has been here since 2009 fighting to put better products and messages in the marketplace for girls. We’ve been blogging and directing an amazing Parent Community to fight for our kids. And we’re not about to change our message.
We created a tee in direct response to the garbage at JC Penney. It is selling like wildfire. And it ought to, because pretty’s got nothing to do with it.
I’d like to see the media focus on THIS tee, instead of the one at JC Penney. We need to change the way we think about our girls.
I also want to set the the record straight for clothing label Self Esteem, owned by All Access Apparel, who unfortunately was brought into this by media and bloggers who did not check their facts. The LA clothing company Self Esteem is NOT the manufacturer of the tees in question.
Unfortunately, no one at Self Esteem was ever contacted to confirm that they indeed were the manufacturer of the T-shirt. The company was associated with the shirt because they were grouped on the JCPenney website where the ‘Too Pretty’ shirt was displayed.
“This huge oversight on the part of the media and concerned mothers has caused our company’s name to be defamed not only with one of our largest customers, JCPenney, but with our entire customer base,” said President of Self Esteem Richard Clareman. “We have always and will continue to promote positive messages to young girls.”